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Tuesday 10 April 2012

How to do Article marketing for Business Growth


Now a days most of the successful business owner leaning towards blog marketing, content marketing, article marketing these kinds of stuffs to catch more eyeballs towards their business. Blogging, Social Media has become the buzz words for today. People are putting more time in Social Media and developing contents to make it viral. But you need to be very specific to your target and practice; otherwise the total process can be a huge mess-up. Now we need to know that how article marketing can enrich your business and how to do that and what are the things we have to keep it in mind while we do article marketing.
1.       Writing a keyword rich small targeted title for the article: The benefit of giving a very specific title is to increase the search engine visibility by your targeted keywords related with your business. Try not to put more than 12 words within the title section.

2.       Creating viewer interest during content writing: Expert says that more than 85% of the people never read a document or an article or a blog or any piece of writing materials completely. So how to minimize that bounce rate to your content. How to force the viewers to read the full document. How to create interest into the writing so that people read till the bottom of the article.
·         Try to write a viewer interest within the first 60 words of the article.
·       Write a proper conclusive part
·       Use keywords and bold them whenever required
·       Do hyperlink that keywords to your targeted pages
·   Try to develop content in small paragraph, so people can get a clear directed structure of your content and they will definitely read one paragraph after another. Don’t write a single paragraph essay during content development.
·    Sometime you can highlight keywords by Italic style. This is also a very eye catching.

Article Submission work: This is a very important part for article marketing. People sometimes wonder where to submit those contents to get maximum ROI. How to distribute those contents to get maximum visibility. There are thousands of article submission websites where you can submit your pieces of writing but you have to know that will it be worth to do that, whether Google does index those websites or not, whether those website are no-follow or do-follow. So it’s better to target few promising and quality article submission websites rather than doing it in various other websites. How to do use the RSS feed of your thread of content. How it work. So whatever you’ll do, do it in a proper ethical way.