Making of a marketable press release

A press release is nothing but a news release which is considered as a written statement submitted to the media. Marketable press release writing is now a day becomes very much important for any good companies to be in the race all time. It can be related to some awards, new product release, company association etc. Press release can also be used to generate a featured story. The reporter sees this story as a valued one. There are various ways you can make a marketable press release to create a good value in the market.

A press release consists of a headline, the body of the press release, company information and additional contact information. The name of the company should be present in the title, in the sub headings and in the first few lines of the body of the press release. This will improve the visibility for search engines. There is an appropriate tone and structure of a press release. The most important factor of a marketable press release is the timing of the release and its validity with reference to the current affairs. The headline of the press release is given by the news editors at the time of draft release. After this you can edit and add a catchy headline to the press release document for making it a good marketable press release. The press release should have as much less formatting as possible. The press release should be in the body of the email rather than as an attachment. The subject line of the email should be used as per the headline. When you send the email to the editor’s mail box this headline will help to stand out from the rest. The press release should be specific to a target group. Each release should target a specific media outlet and should be sent to a specific reporter related to the nature of the content of the release. This will make the release a more marketable press release.